Thursday, December 26, 2019

Essay on The Pros and Cons of Euthanasia - 1086 Words

Euthanasia, good or bad? In this following article I will be exploring euthanasia in more detail, the different Christian points of view, the strengths and weaknesses of the euthanasia argument and finally my point of view on euthanasia and why I believe this. First of all, what is euthanasia? It is something that not many people think about until they or a friend or family member is put in a position where they might actually have to consider it. Euthanasia, in the dictionary, simply is: the action of ending someone’s life in a painless way. It seems pretty simple but in reality it is a lot more complicated, not only for the people involved but for the society in general as well. Overall there are four different types of†¦show more content†¦One of the most important pieces of scripture a Christian follows is the 10 commandments and one, and in my opinion the most important, commandment is â€Å"Do not commit murder.† (Exodus 20:13) This raises the question, is euthanasia murder? and in many Christian’s view is that if a life is taken away earlier than God planed then it is murder and therefore many Christian’s point of view on euthanasia is that it is wrong. Another quotation that supports what I believe is the general view of many Christians around the world is the idea that God has already planned out our life and knows when the right time to die is. This is shown in the bible saying â€Å"He set the time for birth, and the time for death.† (Ecclesiastes 3:2) and again here: â€Å"your days allotted to me, had all been recorded in your book, before any of them began.† (Psalm 139:16) Both these quotations show, according to the bible, that God has already planned out our life-from the time that we are born to the time of our death. The last Christian point of view is also shown through the bible saying â€Å"You created every part of me, you put me together in my mother’s womb.† (Psalms 139:13) This quotation is saying that God created everything about us and not only is linked with the point of view above saying that God has already planned out our lives but is also linked with the idea that God created us and chose when we were born so he shouldShow MoreRelatedPros And Cons Of Euthanasia915 Words   |  4 Pages Legalizing Euthanasia The issue of legalizing euthanasia is a highly debated, and emotional issue. There are many pros and cons to each side of this debate. One must weigh each side of the issue, and be sure they have complete, and accurate information before deciding whether euthanasia should be legalized or not. It is crucial to make sure people are using the correct definition of euthanasia, which is â€Å"the painless killing of a patient suffering from an incurable and painful disease or in anRead MoreEuthanasia: The Pros and Cons1281 Words   |  6 Pages Euthanasia: The pros Anatomy Durkos Sarah Carter Jan 6, 2013 Over the years there has been a debate on whether euthanasia is a â€Å"humane† form of death. Some believe it isnt humane and others believe euthanasia is personal choice. Euthanasia is legal Australia and in four states in the united states. The legality of euthanasia is based on ethics primarily. I am pro euthanasia for many reasons; Euthanasia is cheaper, it ends the suffering of patients, and self determinism. Read MoreActive Euthanasia Pros and Cons Essay1640 Words   |  7 PagesAbstract Euthanasia is a long debated topic, going back for decades in our country alone. Both sides of the topic have valid points morally and ethically. The Netherlands have had euthanasia laws in effect since 1973. America has very few states with legislation on the books: Oregon enacted in 1997, Washington 2008. Germany experimented with Active Euthanasia in the 1930’s, resulting in one of the most horrendous genocides in the past millennium. No where else do we have a cohort more at riskRead MoreEuthanasia 1044 Words   |  5 Pages Science Paper: Euthanasia An 80-year-old man is rushed to the hospital after complaining of acute pain occurring in his abdomen and back. The patient has a yellow disfigured color suggesting the possibility of jaundice. Doctors discover through premature reports that the 80-year-old man is also suffering from Alzheimer’s disease. After being hospitalized for several days, the family is told that the patient has terminal pancreatic cancer; one of the most painful types of cancer. They are toldRead MoreEuthanasi The Issue Of Euthanasia1427 Words   |  6 Pages Euthanasia: The main purpose of this essay is to focus on the controversy surrounding the issue of euthanasia and analyse the pros and cons arguments regarding euthanasia. This essay will aim to analyse in further details the complexity of the matter regarding euthanasia and will argue the pros and cons of euthanasia and will also debate the major impact that legalising euthanasia might have on the society, on the medical industry andRead MoreEuthanasia, Mercy Killing, And Euthanasia1101 Words   |  5 Pages Euthanasia, mercy killing, assisted suicide, no matter what you call it, the topic is very controversial. Personally, I would have to agree with the concept. I know that there are people who are completely against it, and there are those that would consider it in certain situations. By covering this topic maybe I can share some light on the pros of euthanasia for those against it. Euthanasia by definition is the act or practice of killing or permitting the death of hopelessly sick or injured individualsRead MoreEuthanasia Persuasive Essay1064 Words   |  5 PagesAn Avoidable Loss Death by choice or euthanasia is a very controversial subject that is typically one-sided. The very concept of death alone is somewhat a taboo, but controlling death itself is another monster. Death by choice or â€Å"euthanasia† should not be legalized because it promotes defeatism, may lead to the strict procedures to become more accessible to people with non-fatal illnesses, could legitimize murder, or pressure the elderly. When an unfortunate illness befalls, people have a tendencyRead MoreShould Euthanasia Be Legal?1387 Words   |  6 Pagesunexpectedly† (Wpadmin). This shows that many people show aversion towards euthanasia and would not want themselves to be euthanized. Euthanasia occurs when someone is suffering from a painful or incurable disease and they prefer to die. It is done by taking them off of life support or not giving them essential supplies to live such as food, medications, oxygen, and more. There are countless debates of whether or not euthanasia should be legal, and whether or not it benefits people. Some countries allowRead MorePros and Cons on Assisted Suicide - Essay1221 Words   |  5 PagesKeri Starkel Pros and cons on assisted suicide Pages 5 What happens to a person when they get so depressed that they are on the verge of suicide? Well the only answer would be to commit it but what if that person cant find the guts to go through it alone. Well then they ask for assistance. This is called assisted suicide. Assisted suicide or in other words euthanasia is the killing by an act of an independent human being for their own benefit. There are many kinds of definitions that one mustRead MoreThe Ups And Downs Of Euthanasia1288 Words   |  6 PagesMi’esha Straughn Dr. Willis 12 October 2017 ENG 101/102 Mini Term The Ups and Downs of Euthanasia Losing a loved one is an experience that no one wants to go through. Moms, dads, aunts, uncles, and the like are all an integral part of life. However, what if one of these loved ones were terminally ill and losing strength day by day? Would one want to watch them suffer, clinging on to the last bit of life that they have, or would he want to help end the suffering in a peaceful manner? These are some

Wednesday, December 18, 2019

The Job Of A Market Manager - 1192 Words

In technical marketing, you must have the proper technical knowledge of the functioning of the product which is to be advertised. The job of a market manager involves various traits and he has to perform the below listed functions: †¢ The contacts to be made and the contracts are to be negotiated. †¢ Proper knowledge of the mass media communication. †¢ Proper knowledge of the products to be advertised of marketed. †¢ He should have the capability of making research plans for the advertising campaigns. †¢ Innovative ideas should be proposed so as to make the campaign more attractive. †¢ Must be having good knowledge of mass media of communication and high decision making ability to choose for the best alternative. †¢ To look for more creative†¦show more content†¦3. Presentation: This is the most effective step for a manager and client’s interaction. As this is the step in which the 75 % of clients decide whether to purchase the product or not. In this step, the role of the manager is to give a detailed presentation of the product and should include every minute detail of the product in the presentation. 4. Convincing: This step is the one which actually shows the skills of the marketing manager. In this step, if the customer is in a confused state of mind as to purchase it or not the marketing manager should make his mentality very clear about the decision and that to in a positive way. This step is the one in which the skills of the marketing manager are being tested. 5. Negotiating: This is the step in which the state of mind of the customer is very much clear about purchasing of a product, but the main step of deciding the cost of the product. Operant conditioning is the best and suitable for judging a thing is by looking at his behavior and judging it by its consequences. In the marketing job, the operant conditioning is very much important. It is necessary for a person to look into the whole operation effectively and efficiently, for the whole process and then judging his work by the operant conditioning. The next point is the observational learning. This is again a very beneficial aspect of learning in the marketing job. The person in the marketing line learns from his mistakes. The more he

Tuesday, December 10, 2019

Britains Steel Industry

Question: Trade theories and current crisis of british steel industry. you must used quite few different countries. Demonstrate the application of trade theories applicable in the British steel industry context. Answer: In the recent times, the British steel industry is facing the heat as there are repeated job cuts as owing to the lack of demand of steel, the global steel prices have slumped by more than 50% since June 2014 (Robinson, 2015). Additionally with China in doldrums, it is expected that the global demand would remain slump in the near future and hence the prices would not increase drastically. The condition is further worsened by a strengthening of the UK pound which makes importing steel a more viable option for the various British customers (Bowler, 2016). The slump in the steel industry can be explained on the basis of Heckscher-Ohlin Theory. As per the Heckscher-Ohlin theory, amongst the two nations one of them would be comparatively more efficient in the production of one good and thus would be able to do so as a lower cost. Since, the lower cost producer has comparative advantage, only it should produce that good and trade the surplus with the other country and in the process both the countries gain. This comparative advantage is derived primarily on the basis of national factor endowments such as labour, land , capital. In the case of UK-China, it is apparent that China is the comparatively more competitive producer of steel primarily because of lower labour costs, economies of scale, availability of cheap man power along with government support (Dombusch, Fischer Startz, 2012). As a result, it makes sense for UK to import steel from China as this would be cheaper than the steel domestically manufactured (Robinson, 2015). This is further facilitated through the appreciation of pound which tends to make imports even more attractive. As a result, it is logical that the customers would shift to cheaper Chinese substitutes in order to remain competitive. This is apparent from the increase in imports of steel from China which reached the levels of 687,000 tonnes in 2014 as compared to 303,000 in 2013 (Bowler, 2016). Hence, the closure of less competitive British Steel industry is bound to happen sooner rather than later. It is advisable that the UK with its competitiveness lying in engineering and skilled manufacturing especially automobiles import the steel from China and instead focus on increasing the sales of high technology goods along with automobiles which they can provide to China since the competitive advantage is with UK. Thus, through international tra de theory both the nations can benefit by engaging in trade (Dombusch, Fischer Startz, 2012). References Bowler, T 2016, Britain's steel industry: What's going wrong?, BBC News, Available online from https://www.bbc.com/news/business-34581945 (Accessed on March 27, 2016) Dombusch, R, Fischer, S Startz, R 2012.Macroeconomics, 10th edn, McGraw Hill Publications, New York Robinson, M 2015, New crisis for British steel industry as Tata announces nearly 1,200 job losses in Scotland and Scunthorpe, Mail Online Website, Available online from https://www.dailymail.co.uk/news/article-3280523/New-crisis-British-steel-industry-Tata-expected-announce-1-200-job-losses-UK-today.html (Accessed on March 27, 2016)

Monday, December 2, 2019

Is Government Responsible for the Disadvantaged free essay sample

In My Opinion The Government IS Responsible For The Disadvantaged. The Government Should Be Held Responsible For The Poverty Level In This Country Because They Are The One’s Allowing It To Be At The Level That It’s At Right Now. If They Truly Were Concerned About The American People They Would Do More About It. Yes We Have Medicare To â€Å"Guarantee† That The Elderly Who Can Not Get Affordable Insurance, Since They Are The Sickest Group, Have Access To Basic Medical Care. We Also Have Medicaid To Cover The Medical Cost Of Those Too Poor To Buy Insurance Or Pay For Needed Care. Aka A Government- Controlled- General Health- Insurance Scheme. Although We Have These Programs Available For Some If The Government Wasn’t So Greedy And Selfish The Programs Would Be Available For All In Need Not Just Those The Government Sees Fit. Instead Of Helping Foreign Countries By Supplying Them With Food, Water, And Shelter, The American Government Should Start At Home Here In America! There Are So Many Families, Men, Woman, And Children Who Go Hungry In This Country Every Day. We will write a custom essay sample on Is Government Responsible for the Disadvantaged? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Some Don’t Have Shelter During The Best And The Worst Of The Four Seasons: Winter, Spring, Summer, And Fall. Others Don’t Have Running Water To Bath In Let Alone Drink. The Help Needs To Start At Home Before Extending A â€Å"Helping Hand† To Other Countries. The Government Is Allowing The Poor To Be Poorer And The Rich To Get Richer. They Are The Ones Who Should Be Responsible To Fix The Problem Of This Countries Economic Situation. The Government Should Provide For The Disadvantaged People In This Country Because They Are The Ones To Blame For Their Disadvantages. â€Å"When A Man Tells You He Got Rich Through Hard Work, Ask Him: Whose? †- Don Marquis. The More Status/Power Men Have Over Other Men The Better For The Men In Power. People In Power Make False Promises And Tell Lies To The Less Fortunate So That They Can Remain In Power. The Government Should Provide More Job Opportunities, Among Other Things, For The American People. This Country Needs Help From Its Government But The Government Doesn’t Seem Very Willing To Help. The American Economy Is Heading Downhill And Has Been For Quite Sometime. They And They Alone Should Be Held Accountable For The Debt Of This Country, The Poverty, The Economy, The War(s), The Taxes, Etc. The Government Owes It To The American People To Fix The Problems That Have Occurred During The Past And The Present To Insure A Better Future For All.

Wednesday, November 27, 2019

deviant acts in society essays

deviant acts in society essays In modern day society, people have yet to overcome the primal fear of what is different or not a norm. This cause a great controversy over deviant acts such as abortion, capital punishment, suicide, premarital sex, and drug use. Deviance is defined as the violation of rules or norms. The result of being apart of a close-minded society causes the deviancies to be inherently wrong in many peoples opinions. While on a different level these acts can bring about positive aspects to our society. First off, abortion to many people is moral wrong, some go as far as to say murder. We have all heard the excuse that a womans body is hers to do as she pleases, but what about looking at abortion from an economical point of view. Perhaps even as a human right from a different side. Our nation currently contains a great deal of poverty and homelessness. Abortion may allow for a decline in these current statistics. If a child is destined to a life of this magnitude, should he be terminated? Abortion may also allow for a cut down on welfare. Al Gore in his presidential campaign of 2000 offered the idea of government funded abortions. This allowed impregnated women who were already poverty stricken to prevent their children from a lifetime of suffering. When the subject of abortion is approached from the human right aspect people merely discuss the ideas of murder and is a fetus a human. This deviant act can also be looked at from the view of is it this childs right to live a life of poverty and illness. If a childs mother cannot adequately raise the child in a healthy environment should its destiny already be set? What if the child is diagnosed with a terminal illness or mental retardation is it his human right to once again suffer through his entire life? Abortion non-the less is immoral and wrong. In 1997 the banned the partial birth abortion because of its cruelty in thirty states. In 1973 the Sup...

Saturday, November 23, 2019

Taking another Pass at Passed

Taking another Pass at Passed Taking another Pass at â€Å"Passed† Taking another Pass at â€Å"Passed† By Maeve Maddox In my early days as a classroom teacher, I would occasionally finish giving a lesson on some aspect of English grammar or punctuation with the feeling that it had been so clear and so filled with wonderful examples that my students would never commit a related error again. It didn’t take me long to learn that common errors are common for a reason. Minds differ. Not everyone perceives things in quite the same way. A case in point is the problem that many writers have with the words past and passed. So far we’ve had two DWT posts on the past/passed usage: Alis Passed vs Past and my Confusing Passed with Past A recent e-mail question sent me back to read the comments and questions prompted by these posts. The comments indicate the extent and nature of the confusion that exists concerning the use of passed and past. Even some of the commentators who felt they understood the usage gave incorrect information in the explanations they offered. Some remarks suggest that the writer is trying to read more into the choice between passed and past than is warranted by a choice between a verb form and an adverb or a preposition. Dr. Babosar, the founder of GHB BioMedical Inc. who dedicates his life in the XXX industry for the Passed/Past 20 years. (the fact is he is still in this industry and still running the company) It doesn’t matter if the man is still in the industry or not. The word needed is an adjective: the past 20 years. It was the sound of horses being ridden past.†¨It was the sound of horses being ridden passed. The latter makes sense [says the commentator]. The horses pass the person, so they passed the person, therefore it is the sound they make as they approach and then pass the person. It more correctly describes the sounds. Again, too much ratiocination is going into this writer’s choice between past and passed. The function of the word in the sentence determines which form is called for. Ridden is a verb form. The word that follows it is an adverb. Passed cannot be used as an adverb. Past can. Precise Edit made this observation in one of the comments: In my experience, second-language learners are less likely to make this mistake [between passed and past] than native English speakers, perhaps because language learners write and speak from a background of training and not natural language use. I’m speculating, of course, but I wonder if direct training in usage and grammar affects this. It’s not speculation. From what I can tell, not much â€Å"direct training in usage and grammar† is going on in U.S. English classes these days. The teaching of formal grammar and rules of spelling and punctuation is perhaps seen as too much akin to that dreaded concept â€Å"rote learning.† Rules of standard usage are often arbitrary and confusing to an individual’s way of looking at things. For that reason they must be taught in the English classroom. Taught, not merely mentioned. The complicated efforts to determine whether to use past or passed in a sentence is a symptom of the way U.S. children are taught to approach all learning. What do you think? How do you feel? Such appeals to the individual have their place, but not when it comes to basic information. Some things need to be memorized and drilled. The parts of speech and the parts of the sentence fall into this category. One more time: passed is the past tense form of the verb to pass: to pass: transitive verb meaning â€Å"to go beyond a point or place† The principal parts are pass, passed, (have) passed, passing Examples: I pass my evenings alone. Please pass the potatoes. I am passing my days in the garden. I am passing all my courses in college. The truck passed the house. His uncle passed away. I have passed my driving test. Charlie has passed out the papers. The cat had passed beyond the fence before we noticed she was out. The word past can be used as more than one part of speech, but never as a verb. past: noun meaning â€Å"that which has happened in past time.† Ex. That’s all in the past. It’s usually preceded by the word â€Å"the.† past: adjective meaning â€Å"gone by in time; elapsed.† Ex. I haven’t seen him for the past month. past: adverb meaning â€Å"beyond.† Usually the point of reference is supplied by the context. Ex. I cowered as the bullets whizzed past. past: preposition meaning â€Å"beyond.† It differs from an adverb because it is followed by an object. Ex. The bullet whizzed past my head. Two more handy tips: The only verb that belongs in front of passed is some form of have: The days have passed quickly. He had passed his exams before his father lost his job. The horse has passed the finish line. If the verb is is, don’t use passed: For, lo, the winter is past. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:12 Greek Words You Should KnowIn Search of a 4-Dot EllipsisPunctuation Is Powerful

Thursday, November 21, 2019

Animal Cruelty Speech or Presentation Example | Topics and Well Written Essays - 1000 words

Animal Cruelty - Speech or Presentation Example Besides fighting for an end in anima cruelty, these groups are concerned with the formulation of policies to help animal cruelty, animal health, and nutrition and well as proper slaughtering of animals. Indeed, animals cannot speak for themselves. For this reason, such groups become important in the fight against their cruelty. Policies and Foundations started to help animals As mentioned earlier, the increased instances of animal cruelty in the recent past has led to the formulation of policies and foundations solely aimed at reducing animal cruelty. In the United States for instance, there exist thousands of such polices and foundations. In 1966, the Animal Welfare Act was enacted (Brewster 163). This law laid the legal framework upon which the protection against animal cruelty was established. The law has undergone various amendments including the most recent 2007 amendment. So far, this is the only legislation that regulates the treatment of animals during research, transport, ex hibition among others. There are other federal and state policies, legislations and guidelines which are also aimed at controlling animal treatment and use. However, all these tend to refer to the Animal Welfare Act. ... Such societies include the Massachusetts Society for Prevention of Cruelty to Animals and the Animal Control Association for those living in Texas(Brewster 63). Among other roles, these societies advocate for the adoption of measures aimed at protecting animals from cruelty. For instance, the Animal Control Association for those Living in Texas has instituted a wide range of measures and guidelines aimed at controlling the way people treat animals so as to protect them against unfair harm and cruelty. The policies, regulations and guidelines set aside to protect animals against cruelty play a significant role. Among other things, they: Enlighten the public and sensitize them on matters regarding animal cruelty. Sensitize the public on their duties and responsibility to ensure animal cruelty is avoided. Prepare and avail relevant information regarding to the control of animals against cruelty and harm. Provide expertise on animal safety to various groups as people at different levels. Identify and making recommendation regarding various challenges that need to be addressed so as to better the lives of animals Link and act as liaison between various agencies, associations and societies aimed at preventing animal cruelty. Right Care for Animals The most common way of cruelty on animals is improper feeding. This occurs in instances where people show deliberate negligence towards their animals. They fail to provide adequate food and water to such animas. This has often led to starvation, dehydration, illnesses, among other adverse conditions. Right care of animals is not just limited to proper feeding alone. Animals also require proper shelter. Thus, it is

Tuesday, November 19, 2019

Summa Theologica Essay Example | Topics and Well Written Essays - 500 words - 1

Summa Theologica - Essay Example Second evidence of the existence of God is based on the concept of efficient cause which means that one thing can only cause change to another. This will result in a chain of questioning the first cause, thus, the existence of God is the answer. The third evidence that Aquinas presented is also based on the chain of causes. According to him, one thing owes existence to another which is based on the view of â€Å"possibility and necessity.† This means that an object’s existence is based on pre-existing things. He argued that all things exist due to a certain need by another and only God exists for His own reason (Aquinas, 1996; Kretzmann and Stump, 1993). These three proofs can be contradicted by most contemporary theories of the existence of things. But in this case Aquinas is theorizing the existence of God through scientific views. Faith is the main evidence in the existence of God since he is the first mover, the first cause and the one who exists based on his own reason. Aquinas’s views on the existence of God though had been refuted by most philosophers specifically in the rise of the concepts of evolution and intelligent design. Basically evolution is the scientific view of the existence of the different entities, both living and non-living in the world as advocated by Charles Darwin. This is the main contradicting view against the religious views of creation. On the other hand, through the continuous study of the said issue, the rise of the concept of intelligent design occurred which is known to be the bridge between the two concepts. It falls between the two concepts. It in fact intersects the two fields of study, sc ience and theology. Based on the said view, the universe existed due to intelligent causes such as natural selection. Thus, it unites the two views (Dembski, 2002). Although, experts from both sides are questioning the said view, the message of unity can be considered as an important merit. Other philosophers such

Sunday, November 17, 2019

Macbeth and Free

Macbeth and Free Will Essay In Desiderius Erasmus’s Defense of Free Will, he refutes Martin Luther’s creed that God predestines everyone’s lives and instead asserts that man alone possesses the power to choose his own path to either salvation or damnation. The play Macbeth, by William Shakespeare, raises similar questions – did the protagonist, Macbeth, willingly choose to commit such atrocities as killing the king and his court to feed his own ambition, or did he merely play the role of a pawn, performing that which fate bade him do? Amid much controversy over this issue, evidence both in Erasmus’s critical essay and in the play itself affirms that Macbeth cognitively decides to act as he does in the play, confirming Erasmus’s perspective and suggesting that people have the ability to dictate their own fate through their thoughts, decisions, and actions. Through his interpretation of the Old and New Testaments in the Bible, Erasmus writes in favor of free will over predestination, a concept that, when applied to the character Macbeth, raises questions about the motives behind his detestable actions. In his essay, Erasmus explores the â€Å"power of the human† (46) to â€Å"turn away from what leads to eternal salvation† (46). According to this opinion, Macbeth makes a conscious choice to pursue a life of crime and sin, instead of simply following his fate. Macbeth’s plea that the â€Å"stars hide [their] fires† (1. 4. 57) so that â€Å"light [would not] see [his] black and deep desires† (1. 4. 58) indicates that Macbeth remains aware that his â€Å"wicked, rebellious will† (Erasmus, 48) lies within himself, and he fears the consequences of his sinful deeds. This very fear of punishment reflects the existence of free will in Macbeth as Erasmus inquires, â€Å"why [should God] curse me, when I sinned through necessity? † (47). Macbeth’s clear understanding of the evil that he plans to commit and his fear of divine punishment suggest that characters in Macbeth choose their actions as opposed to following their destiny. Macbeth’s evil actions, however, are not completely driven by an inherent evil nature; although he does have free will in the play, he becomes a slave to his ruthless ambition because of his own moral weakness. As Erasmus writes, â€Å"there are certain seeds of goodness planted in men’s minds† (50), although â€Å"the will is perhaps more inclined to evil than to good† (50). In other words, everyone possesses both good and bad within them, and it is up to the individual person to â€Å"[turn themselves] towards, or away from, faith† (48-9). Macbeth’s apparently latent moral code surfaces occasionally throughout the first act in his moments of wavering in his violent resolve; he tells Lady Macbeth that they â€Å"will proceed no further in this business† (1.7. 34) in one of the scenes preceding the murder. However, the manipulative Lady Macbeth must only mention that which Macbeth desires and question his masculinity to crush Macbeth’s good side and force it to submit to his evil ambition. The ease with which Lady Macbeth extinguishes Macbeth’s doubt of the evil plan highlights Macbeth’s weakness for his ambition. Macbeth becomes a slave not to the devil, but instead to the very evil that resides within himself. Neither heaven nor hell predetermines Macbeth’s actions in the play; it is in fact his inability to compromise his ruthless ambition that ultimately forces him into crime. He chooses to sin of his own accord, and therefore faces his final punishment that sets the world back in order at the end of the tragedy. Through their individual works, Shakespeare and Erasmus imply that humans have free will to determine their own actions, and only the strongest of heart will succeed in accomplishing the work of God.

Thursday, November 14, 2019

Physics of Cooling Lava :: physics lava volcano

On January 23rd 1973 a new volcano unexpectedly erupted in the Vestmannaeyjar archipelago, southwest of Iceland. The new volcano was a fissure 1.25 miles long and only 1100 yards from the center of town, also named Vestmannaeyjar. The new volcano was named Heimaey. The town was mostly evacuated over the next few days and the lava slowly flowed towards town and the mouth of the harbor for the next seven months. Vestmannaeyjar is the only good harbour in that part of Iceland, and was the base for a large fishing fleet that produces a significant part of Iceland’s GNP. As the lava threatened to overrun the town and close off the harbor, a decision was made to try to slow and divert the lava by cooling it with sea water. The idea was initially scoffed at, but when small initial efforts seemed to have an effect the scale of the operation was increased. Over seven months eight million cubic yards of sea water were pumped onto the lava flow; they cooled 5 million cubic yards of basal t lava to solid rock. The harbor and much of the town survived the eruption, likely as a result of the efforts to cool the lava. Iceland is known for its volcanic activity. A few years before Heimaey erupted; a nearby sub oceanic eruption formed the new island of Surtsey. The town of Vestmannaeyjar already had an extinct volcano on its outskirts, the volcano was known as Helgafell. It was thought to have been extinct for several hundred years. In January 1973 a new fissure opened up a few hundred yards from the extinct volcano. It went clear across the island and into the ocean on both sides. Boats escaping the harbor saw red magma under the water, and sub oceanic power and water lines from the mainland were broken by the eruption. In the initial eruption a curtain of lava 500 feet erupted from the fissure, after a few days the eruption was mostly from a single vent, with a cinder cone 300 feet tall. The lava flows from the eruption were a viscous slow moving basaltic magma. Average speeds for the lava flows were 3 to 9 yards a day. These relatively slow speeds are what made it possible to try and cool and div ert the lava. The lava was initially cooled with fire pumps and hoses, later in the effort large pumps were leased from the US military and several fire fighting boats were used.

Tuesday, November 12, 2019

Accounting Laws Memo Essay

Re: Process and Laws that apply in Puerto Rico to establish a business corporation. It is a pleasure to help and guide you through the process of regulations and steps in establishing a community pharmacy in Puerto Rico. This type of business is very regulated and includes both state and federal laws. -The first thing that must be done is to get incorporated in the Department of State in accordance with the corporations law 164 of 2009 with a company name that is not registered yet and offering a physical address into which municipality will be the headquarters. Then a business social security issued by the Department of Treasury Internal Revenue Services must be obtained. This number will identify the corporation when doing business among other business and when paying taxes to the state and municipality. See more: My Writing Process Essay -A merchant registry number (Registro de comerciante) must be obtained also by the department of treasury, here you will specify the exact mailing and physical address and what type of business will be conducted under that corporation. Additional documents are needed: Lease Contract Use Permit (Obtained in the municipality if it is autonomous, if not in OGP offices) and is granted by ARPE Fire Department endorsement (Extinguishers and emergency exits) Health department endorsement. (Requires a minimum of two bathrooms and at least one with the dimensions for handicapped persons.) Structure blueprints Explicative letter CRIM certification (Centro de Recaudaciones de Ingresos Municipales) -With a provisional patent issued when completed the above steps, then you will need to get the permits for the pharmacy licenses at the Health Department of Puerto Rico and AMSCA (Administracion de Servicios de Salud y Contra la Adiccion) and DEA (Drug Enforcement Administration) Requirements for Pharmacy permits: Regent or Ruling certified Pharmacist endorsed by the College of Pharmacist $75 biological License fee $100 Pharmacy License fee Requirements for AMSCA: Health and Pharmacy permit Lease Contract Medicine cabinet for controlled drugs Security Cameras Pharmacist Permit $200 fee Requirements for DEA permit: Fill all documents at the DEA website $500 fee – Once completed you must go to the municipality where the business is going  to be and request the final patent to operate. Under the commonwealth of Puerto Rico, accounting principles are established by FASB (Financial Accounting Standards board). It is very important to follow these standards and laws established by the government to avoid any penalties and fines. Accounts and deposits must be made under the same name of the corporation. (Act 981m) Funds, Accounting, and tests accounts must be specified and communicate how the funds should be managed. This is verified by the Controller of Puerto Rico (Act 671i) With the Commercial Registry (Registro de comerciante) a sales tax must be paid by the 10th of every month. Income tax and employee social security must be informed every three months and the contribution retained of the employees is paid every month to the department of treasury. Employee social security contribution is paid monthly to the IRS. Every three months unemployment insurance fee and incapacity is paid to the Department of Labor. Every six months insurance to the State Insurance Fund (Fondo del Seguro del Estado) must be paid. This is in accordance with Act 45, approved on April 18, 1935, known as the Compensation System for Occupational Accidents. This protects employees and covers the monthly payment to them in case of an accident in the workplace. Public responsibility insurance to protect the corporation against third party accidents is highly recommended. If you follow these steps and suggestions, I can assure you that you can get your business running and be assured that the laws are being followed. The process may take some time, but it is worth the time and money in the future. PYMES are needed in the country for the local economy to progress, and I am more than welcome to help you in the process. My ultimate advice is to get a certified CPA to work with you in the accounting functions of the business to help minimize errors and fines when is time to pay.

Sunday, November 10, 2019

Marketing James Patterson Books Essay

Over the last decade James Patterson has published an unprecedented number of best-selling books, cemented a powerful brand image amongst a loyal following, and redefined the process by which authors create content to meet reader demand. From November 2000 through June 2003, Patterson had cumulative sales of over six million dollars, trailing only John Grisham during that time frame. He has generated the majority of his sales through a loyal readership that consistently lines up to buy his next installment. Keenly aware of this dedicated following, Patterson successfully sought to augment the proliferation of his titles with co-authors familiar with his brand that could share the workload, creating a virtual assembly-line of best-sellers. Despite this enormous success, the Patterson brand still has a sizeable opportunity for growth. Patterson cites a need to broaden his, relative to other best-selling authors, narrow reader base to capture a greater percentage of the â€Å"omnivorous† readers, amongst whom his brand penetration was much lower. There are two possibilities for Patterson to consider, both involving his relationship with book clubs. The book clubs provide an excellent source of individualized customer information, but have not themselves yielded an enormous amount of profitability for already-established authors such as Patterson. The first option would be to negotiate higher club royalties with the existing book club partnerships. Patterson himself has advocated this approach, citing that the clubs often erode profits from bookstore store sales, and the clubs need him more than he needs the clubs. The second possibility is for Patterson to embrace the book club marketing model, using the club’s customer information to market directly to the customer. Patterson could identify on an individual and international basis the â€Å"omnivorous† reader that has not yet embraced his books. He could then tailor a marketing campaign centered around the promotion of his titles directly to these readers. Recommendation: The first option would not really address the concern about Patterson’s narrow reader base. While it may be true that the club needs Patterson more than he needs the club, it is still a means to reach a broader audience. It seems more likely that Patterson has merely under-used the club channel, which is why the second option would provide a better opportunity for  Patterson to reach a larger target audience. He mentions that he has not yet become a â€Å"badge† author, meaning that he has not been able to break out of his genre and create a â€Å"buzz† across a wide range of readers. He does not yet have the name recognition as some of his best-selling counterparts, and without this name recognition he needs to seek other means to create a buzz for his next title. I would advocate allowing book club members exclusive access to his next release before it is released in book stores or other retail channels. Clubs, with exclusive rights to the pre-released book, would now have incentive to push Patterson as its preeminent selection. This would help create the powerful, and international, word-of-mouth campaign that he is seeking. First, those already loyal to the brand would now have the opportunity to create anticipation amongst other non-club Patterson loyalists, driving demand for its eventual release in stores. Secondly, and more importantly, club members not loyal to the brand would now have an added incentive to sample a Patterson novel. Being granted exclusive access to what promises to be a best-seller might be the impetus necessary to finally penetrate more of the omnivorous readers. Now Patterson would have a broad spectrum of readers across the globe discussing his novel and creating a buzz before it even reaches a mass audience. This is a similar model to the one employed in the movie industry, where movies are pre-released to create a word-of-mouth campaign before its larger release. Patterson notes that the book industry is generally â€Å"unimaginative†, essentially waiting to retroactively replicate the success of the next blockbuster hit. With an exclusive pre-release to a carefully pre-determined list of customers, Patterson would instead be proactively creating a buzz, and potentially, a blockbuster. In terms of channel management, this pre-release should satisfy all members of the channel. Certainly, the book clubs would embrace the idea of being able to market an exclusive release of a Patterson novel, and with exclusive rights, should be able to retain club members for longer commitments. More importantly, this would not have to come at the expense of the retail chains because club members generally would buy books through the club channel anyways. The retail stores, instead, could benefit from the buzz created by club members, as non-club members may now be clamoring to buy the book their friends have already been talking about as soon as it is released in stores. A true blockbuster would increase the size of the â€Å"pie† for all channel members. Channel (2001): Strategic Resources: Patterson: ?Brand name: dominant in crime fiction genre ?Many titles: 3 per year vs. 1 for Clancy, Cornwell ?Cliffhanger endings leave Patterson readers eager for next installment ? Marketing Expertise: Patterson former Chairman of J. Walter Thompson â€Å"Badge† Authors: ?Name recognition: 90% and 84% for Grisham and Clancy (Patterson 54%) ? Broader range of readers ?Books as a status symbols: read these authors to impress others Book Clubs: ?Individualized customer information ?Name-brand authors ?Capable of tracking all book sales and buying behavior Problems: Resources: ?Patterson name not as well known as his book titles ?Relatively narrow range of readers: mainly â€Å"crime fiction addicts† ? Not as much status in reading a Patterson novel ?Relatively small international readership Incentives: ?Book Clubs push authors with highest name recognition? Patterson books might not be promoted as heavily as books from â€Å"badge† authors ? Deals with clubs risk eroding bookstores’ profits ?Club members often terminate contract after commitment is over Coordination: ?Retail stores can only track purchase behavior through surveys Recommendation: ?Pre-release next best-seller prospect with book club members oPre-release gives book, as well as club members, premium status oGenerates a â€Å"buzz† before retail release in domestic and international markets with Patterson loyalists and â€Å"omnivorous† best-seller readers oCreates anticipation to drive demand for purchases at retail stores.

Friday, November 8, 2019

Information Storage and Retrieval Essays

Information Storage and Retrieval Essays Information Storage and Retrieval Essay Information Storage and Retrieval Essay Introduction Information retrieval is a science related to documents and information searching. Information retrieval deals with the storage and representation of knowledge and the retrieval of information relevant to a specific user problem (Mandhl, 2007). Information retrieval technology mostly used in universities and public library to help students or information users to access to books, journals and other information resources that they needed. It also applies at organizations which having large collection of documents or information. In â€Å"The Seven Ages of Information Retrieval† article written by Michael Lesk, mentions the idea of information retrieval starting popular in year 1945. However, the use of information retrieval was started in 1880, where Herman Hollerith invents the recording of data on a machine readable medium (Wikipedia). This article has made good contribution to the field by describing the history of the IR systems from 1945 to 1996 with abundant information on the various technologies developed, IR systems built, and how they affected the research in IR. Based on his article, I observed and learned three important elements of information retrieval. Elements Observed and Learned from the Article 1. Effectiveness of Information Retrieval System One of the important things when developing a system is how it can help to human managing the tasks effectively. Technology provides a tool used to help information users to search for information or documents. The general objective of an Information Retrieval System is to minimize the overhead of a user locating needed information (Kowalski Maybury, 2000). Overhead can be expressed as a processed that users need to go through to seek the information. Even the success of systems is subjective; in my opinion the important element of information retrieval system is the accuracy of information provided to information seekers. Precision can be defined as a fraction of the documents retrieved that are relevant to the users information need (Wikipedia). In this article, we can found many researches were done to enhanced accuracy for information retrieval. One of it is a research by Cyril Cleverdon from Cranfield College of Aeronautics (now Cranfield Institute of Technology) has develop the athematics of `recall (fraction of relevant documents retrieved) and `precision (fraction of retrieved documents that are relevant) to measures the precision of information retrieval systems in 1960s. He found that if an information retrieval system simply retrieves more documents, it is likely to increase recall (with more retrieved documents, a larger fra ction of the relevant ones are likely to appear) but to decrease precision (there are more chances to get more not relevant documents). 2. Flexibility of Information Retrieval System When dealing with information retrieval one of the important things is the flexibility to search the information. Information seekers may not know what exactly that they looking for. Hence a flexible information retrieval system can help them to overcome this problem. In 1970s, a group of Artificial Intelligent (AI) experts from Yale come out with programs to mapped information into standard patterns. This program allows phrase of word mapped into keywords. For example, the word â€Å"apple† can be mapped to the company Apple, the fruit apple, and the tree apple. As another example, the phrase â€Å"Harry Potter† can represent a movie, a book, a character, a game, etc. AI researcher group constructed such schemas for a number of common activities, e. g. ordering in restaurants, and then took natural language descriptions of these activities, picked out the information that appeared to fit slots in the frames, and thus constructed a semi-formal representation of the information. They could then take queries about such subjects, e. g. vehicle accidents on the United Press newswire, and retrieve actual answers. These programs ran on a restricted set of examples, and produced much argument about whether they were in the end going to develop into practical retrieval systems. This flexibility can help information seekers to broader their finding while searching for information. Another criterion of information retrieval searching flexibility which was mentioned in this article is the free-text search option. Full text search refers to a technique for searching a computer-stored document or database. In a full text search, the search engine examines all of the words in every stored document as it tries to match search words supplied by the user (Wikipedia). The good example of free text search in information retrieval is a web search engines. One of the search engines using full text search technique is AltaVista. Even the free text provide flexibility to do searching, the results are not good as controlled vocabulary searching. 3. Copyright Issue in Digital Storage In digital era, mostly all types of information are available in digital format. In today world, we can purchase book online, purchase an e-book, journal or article from internet, and reading news paper/magazine online. It was noted that online publish won’t pose a problem for academic publishing, but will do for commercial. The most obvious problems relate to digital information is some potential problems such as illegal copying (pirating in today’s terms) and copyright law. This problem destroyed the computer games industry in the late 1970s, and is extremely serious for the software industry right now in many countries including Malaysia. Lately, many researchers done a study to review current copyright and related laws and their impact on digital preservation, as well as to make recommendations to help libraries, archives and other preservation institutions sustain digital works. Analysis of Information Retrieval Transformation The transformation of information retrieval parallels such a life. This article uses Shakespeare’s concept of seven ages of man to describe/predict the evolution of Information Retrieval from 1945 to 2010. In my opinion, technologies play an important role in the transformation and development of information retrieval. Started in childhood era in 1950s, the first systems of information retrieval were built based on technology available on that era, such as the use of overlapping codes on edge-notched cards by Calvin Mooers. In schoolboy era starting from 1960s, the first large scale information systems were built. NASA researchers introduce a mechanical machine for searching of manual indexing. This machine helps to facilitate search of indexing documents rather than manually searching which take longer time. Throughout this period, there was relatively little actual computerized retrieval going on. Computers can search indexes must better than human, which demanded more detailed indexing. During 1970s, the development of computer and word processing technology improving the way information retrieval works because lots of text was available in machine-readable form. Another key technology during 1970s is the availability of time sharing system which make retrieval system more practical especially to librarian. In 1980s, the widespread use of CD-ROM was a key technology change, which fit well with traditional information publishing economics and developed into a real threat to the online systems. Computer networking technology also develops in this decade and as a result there was an enormous increase in the number of databases available online. Lastly, the internet technology revolution in 1990s also helps to improve the way people retrieving information. In other hand, internet revolution also cause information overload problem. We can see most people sharing their information to internet but admittedly much of the information available in internet is low in term of quality because no authority responsible to evaluate the published information. From the facts above, it shows that the technology have influences to the transformation of information retrieval. REFERENCE Kowalski, G. and Maybury, M. T. Information storage and retrieval systems: theory and implementation. Kluwer Academic Publishers, 2000. Mandhl, T. (2007). â€Å"Recent Developments in the Evaluation of Information Retrieval Systems: Moving Towards Diversity and Practical Relevance†, Informatica, pp. 27-38. Wikipedia (2011). â€Å"Information retrieval†, Retrieve from http://en. wikipedia. org/wiki/Information_retrieval

Tuesday, November 5, 2019

Theodore Dwight Weld

Theodore Dwight Weld Theodore Dwight Weld was one of the most effective organizers of the abolitionist movement in the United States, though he was often overshadowed in his own time. And, partly due to his own aversion to publicity, he has often been overlooked by history. For three decades Weld guided many efforts of the abolitionists. And a book he published in 1839, American Slavery As It Is, influenced Harriet Beecher Stowe as she wrote Uncle Toms Cabin. In the early 1830s Weld organized a highly influential series of debates at Lane Seminary in Ohio and trained abolitionist agents who would spread the word throughout the North. He later became involved on Capitol Hill in advising John Quincy Adams and others in promoting anti-slavery agitation in the House of Representatives. Weld married Angelina Grimkà ©, a South Carolina native who had, along with her sister, become a devoted abolitionist. The couple was very well-known in abolitionist circles, yet Weld exhibited an aversion to public notice.  He generally published his writings anonymously and preferred to exert his influence behind the scenes. In the decades after the Civil War Weld avoided discussions of the proper place of the abolitionists in history. He outlived most of his contemporaries, and when he died at the age of 91 in 1895, he was nearly forgotten. Newspapers mentioned his death in passing, noting that he had known and worked with William Lloyd Garrison, John Brown, and other noted abolitionists. Early Life Theodore Dwight Weld was born November 23, 1803, in Hampton, Connecticut. His father was a minister, and the family was descended from a long line of clergymen. During Welds childhood the family moved to western New York State. In the 1820s the traveling evangelist Charles Grandison Finney passed through the countryside, and Weld became a devoted follower of his religious message. Weld entered the Oneida Institute to study to become a minister. He also became very involved in the temperance movement, which at the time was a burgeoning reform movement. A reformist mentor of Weld, Charles Stuart, traveled to England and became involved with the British anti-slavery movement. He wrote back to America, and brought Weld to the anti-slavery cause. Organizing the Abolitionists During this period Weld met Arthur and Lewis Tappan, wealthy New York City merchants who were financing a number of reform movements, including the early abolitionist movement. The Tappans were impressed with Welds intellect and energy, and recruited him to work with them. Weld influenced the Tappan brothers to get involved in the fight against slavery. And in 1831 the philanthropist brothers founded the American Anti-Slavery Society. The Tappan brothers, at Welds urging, also financed the founding a seminary which would train ministers for settlements in the expanding American West. The new institution, Lane Seminary in Cincinnati, Ohio, became the site of a highly influential gathering of anti-slavery activists in February 1834. In two weeks of seminars organized by Weld, activists debated the cause of ending slavery. The meetings would resonate for years, as attendees came away deeply committed to the cause. Weld embarked on a program of training abolitionists who could bring converts to the cause in the style of revivalist preachers. And when a campaign of sending abolitionist pamphlets into the South was thwarted, the Tappan Brothers began to see that Welds idea of educating human agents who would carry the abolitionist message. On Capitol Hill In the early 1840s Weld became involved in the political system, which was not the usual course of action for abolitionists. William Lloyd Garrison, for instance, purposely avoided mainstream politics, as the United States Constitution allowed slavery. The strategy pursued by abolitionists was to use the right to petition in the Constitution to send petitions seeking the end of enslavement to the U.S. Congress. Working with former president John Quincy Adams, who was serving as a congressman from Massachusetts, Weld worked as a critical adviser during the petition campaign.   By the mid-1840s, Weld had essentially withdrawn from an active role in the abolitionist movement, yet he continued to write and advise. He had married Angelina Grimke in 1838, and they had three children. The couple taught at a school they founded in New Jersey. Following the Civil War, when memoirs were written and the rightful place of the abolitionists in history was being debated, Weld chose to remain silent. When he died he was mentioned briefly in newspapers, and was remembered as one of the great abolitionists.

Sunday, November 3, 2019

The Importance of Children Literacy in Early Years Dissertation

The Importance of Children Literacy in Early Years - Dissertation Example The children in their early stages have a particular mindset and developmental learning needs. They usually learn by seeing others in their surroundings from where they belong to, especially from their parents and all those who are providing care for them. So it highly important for them to give proper effort and nurture them to such an extent so that the child develops proper learning spirits. It will help the children to gain various subject knowledge, skills and understanding levels. It is important to provide them with a learning environment so that children can develop their own active learning. (Whitehead, 2009, p.x) It is important for the children in their formation stage to develop language and communication skills. This can be developed similarly which have been mentioned above by the carers, parents, teachers, and people who all are associated with the children during this period. As is known that learning is a continuous process. So it is obvious that children start learn ing since they are born. Thus during this period, they need proper guidance which will help them in future to be a better human being. So communication and language in that sense remain the most important part of a child’s growth stage. (Whitehead, 2007, p.xv) so it needs to keep in mind that development in the early years is very vital part as it is the most delicate stage of children. They could be mold in every possible way which will guide them to build up their future. The purpose of this study is to understand and review the theory concerning early literacy development. The different areas of literacy development could be language, communication structure, writing and reading skills. (Many, 2009, p.171) the view of literacy practices of children in early years must be recognized in their own way rather than forcing them to do something follow any particular strategy forced by other (Bradford, 2009, p.14). A change model is used to propose changes in child literacy progr ams on the basis of the literature survey conducted. The literature search strategy which we will be using here is various sources from books, scholarly articles and other information from Ebsco website. Ebsco provides a database of various articles which can help to collect detail information about the subject. Thorough study on the literature review of various authors will give an idea about the discussion and how they have formulated the issues. Apart from this primary and secondary researches will be evaluated which will provide detailed information about the study. Primary researches conducted by researchers and the result which has been generated as per those researches will help to simplify the matter.

Friday, November 1, 2019

Marketing Questions Essay Example | Topics and Well Written Essays - 750 words

Marketing Questions - Essay Example While promoting products online, message adaption is a potential promotion strategy advisable for the marketer. The marketer must ensure that her product offerings are visible to local consumers who use internet for finding a business in their area. Furthermore, she has to make certain that her business is listed in business directories where her competitors are findable. Finally, she can use online marketing techniques to promote her sales by creating a contest or offering exclusive discount benefits. 2. â€Å"Cross-border alliances can be defined as partnerships that are formed between two or more firms from different countries for the purpose of pursuing mutual interests through sharing their resources and capabilities† (Schuler, Jackson & Luo, 2003, p.2). A cross border alliance is of different types including joint ventures, mergers, or acquisitions. Cross-border alliance can be considered as a marketing strategy or business expansion strategy as this concept assists firm s to gain numerous competitive advantages over their rivals and to increase market share. Under such a business strategy, involved firms can increase their various resources such as finance and human capital (OECD, 2002, p.63). Economies of large scale operations in a cross-border alliance would assist involved parties to trim down their operating expenses and thereby improve profitability. In the view of Deresky (2006, p.273), organizations can spread their elements of risk by following a cross-border alliance policy. 3. Under list segmentation practice, direct marketers send marketing materials to individuals in his/her list every time he/she introduces a new product or needs to increase sales. As Pearson (2012) indicates, the practice of list segmentation assists a marketer to accurately track where his/her sales are coming from. This information will be of great help for a marketer to identify his/her potential customer groups. Proper targeting is another benefit of list segment ation. Once the marketer identifies major sources of his sales, he can create more customized marketing strategies for the identified potential market segment (PIP, 2012). Conversely, the list segmentation approach would assist a direct marketer to identify his/her poor customer groups and thereby reduce focus on them. Spilt testing is another fruitful advantage of this strategy. This benefit may aid the marketer to periodically refine his/her approach so as to generate more sales. A direct marketer can effectively follow up sales using the list segmentation approach (David Shepard Associates, 1999, p.289). 4. â€Å"Marketing research is the systematic design, collection, interpretation, and reporting of information to help marketers solve specific marketing problems or take advantage of marketing opportunities† (Pride & Ferrel, 2010, p.78). A well structured marketing research would assist marketing managers to obtain an edge over his/her competitors. Marketing research not only assists a marketing manager to get a clear view of the prevailing market trends and customer preferences but also aid him/her to realize what future changes customers expect. McDaniel and Gates (1998) argue that the process of marketing research may benefit decision makers to get information on the effectiveness of current marketing practices. Hence, this process would be extremely

Wednesday, October 30, 2019

SWOT Analysis on Chase Bank Research Paper Example | Topics and Well Written Essays - 750 words

SWOT Analysis on Chase Bank - Research Paper Example (Funding Universe, 2011) The merger in 2000 cemented the creation of one of the world’s biggest financial concerns. The company’s mission statement is (Company Statements and Slogans, 2011): "At JPMorgan Chase, we want to be the best financial services company in the world. Because of our great heritage and excellent platform, we believe this is within our reach." II. Strengths and Weaknesses One of the greatest strengths of the J. P. Morgan Chase banking line is the vast consumer base. J. P. Morgan Chase is the biggest bank in the United States. (Tully, 2009) The iterative mergers of banks to form this financial behemoth have meant that the infrastructure and access of the J. P. Morgan Chase enterprise is huge. The bank sports total assets of some $2 trillion while the total equity has been placed at $176 billion. (Forbes, 2011) Currently Forbes has declared J P. Morgan Chase as the world’s largest public company. (Forbes, 2011) These facts point to the bankâ₠¬â„¢s stability as a premier finance institution which ensures that it can deal with fiscal shocks in the short and long term. Currently, J. P. Morgan Chase sports branches as well as ATM facilities around the globe. Moreover, J. P. Morgan Chase is effectively present in over 60 countries globally. The number of employees is well over 200,000 globally. This ensures that the bank is connected to multiple markets. Problems in one market cannot force the bank into a corner as it has other outlets. One of the reasons that J. P. Morgan Chase fared better than the competition during the recent economic crunch was because it was present globally. Markets with internal consumption patterns helped J. P. Morgan through the worst. (J. P. Morgan Chase, 2011) On the downside, J. P. Morgan Chase has damaged its reputation over the years. A number of scandals have tarnished the bank’s reputation. In 2002 J. P. Morgan Chase had to pay the United States government some $80 million as fines fo r deceiving investors through biased market research. Similarly, the J. P. Morgan Chase hand in financing Enron caused heavy losses as well as $2 billion in compensation and legal settlements. (Market Watch, 2002) Another instance of consumer’s breach of trust occurred when J. P. Morgan Chase admitted to having overcharged military personnel’s mortgages. Families that had been overcharged and foreclosed were compensated through payments totalling $27 million in 2011. (Mui, 2011) These failures to protect the customers have been repeated over and over and may erode customer base in the longer run. J. P. Morgan Chase needs to review its policies constantly and should rely on consumer feedback extensively to judge the reputation and consequences of policies. Another weakness displayed by J. P. Morgan Chase has been their IT infrastructure. The system has proved to be inadequate to sustain business operations. The cancellation of an outsourcing agreement with IBM caused qu ite a stir. Employees were transferred to IBM’s payrolls which cause massive employee dissatisfaction. New consultants were hired to take the outsourcing bid forward but this caused additional expense and lost time. Productivity at J. P. Morgan Chase was seen to have decreased as well due to IT problems. (Kawamoto, 2004) This problem could be relieved by letting a large IT corporation such as IBM, Microsoft etc. deal

Monday, October 28, 2019

Role of Hospitality Related Organizations

Role of Hospitality Related Organizations AC 1.3 Assess the role of hospitality related organizations and professional bodies. This research is about the role of the hospitality related organizations and the professional bodies involved, it will also state the role of hospitality related organizations and professional bodies in the UK like the People 1st, British Hospitality Association, Institute of Hospitality and British Institute of Innkeepers, Springboard UK. An assessment of the role of the listed hospitality organization and professional bodies will be made then a conclusion will be drawn to about the above mention. Listed below are the roles of four hospitality related organizations and the professional bodies: People 1st Work with employers to implement solution to increase performance via people. Act as a means of accreditation for colleges and training providers to certify their training programs. People 1st support regional and local bodies growth plans, from destination organizations to councils and local enterprise partnerships (LEPs) says people1st.co.uk Helps with job opportunities and information (people1st.co.uk) British Hospitality Association Implement new polices that create new jobs. 5|Page Contribute to export earnings. Creates a competitive advantage for the UK. (British Hospitality Association, 2016) Institute of Hospitality Its an educational system which certifies students in all aspects of the hospitality sectors worldwide. Supports and approve the hospitality training. (instituteofhospitality.org) British Institute of Innkeepers Represent workers across the hospitality industry. Provide advice and support. Promote professional standards. (BII, 2016) Springboard UK Help youths to achieve their goal. Help people to find jobs. Promote hospitality and tourism. Provide learning outcome for teachers to make their classes Innovative. (springboard.uk.net) The hospitality industry is a very vast and growing industry with different sectors and millions of people working in it to make it function, organizations and professional bodies have been developed to help make this industry flow by engaging in training and certifying activities and to be the back-bone supporter of the people working in the industry. Some of these organization are springboard UK, British Institute of Innkeepers, Institute of Hospitality, British Hospitality Association and People 1st.The springboard UK is responsible for influencing the young people to achieve their goals and to help people of all ages to be employed, they also promote the hospitality and tourism industry (springboard.uk.net). Springboard UK is important as it act as a haven for not only young people bout all  ages so they can have a second chance. British Institute of innkeepers act as a union to support, help and give advice when every they need it, this body is exceptional because the workers need someone to help voice their opinion and problems (BII, 2016). Institute of hospitality is a charity organization that help people to be certified in any sector of their choice doing this promotes the hospitality industry and helps people who cant afford to attend a hospitality school (instituteofhospitality.org). Peoples 1st roles are to increase performance also act as a means of accreditation for hospitality schools doing this helps with job opportunities because upon hiring, companies want to know that the person they are hiring are well accredited (People1st.co.uk, 2016)). Conclusion In conclusion, the role of the organization and professional bodies are very much important to both the industry and the people and it plays a major role in the UK hospitality industry, with helping with job opportunities, training, accreditation for schools also being the voice of the people put it a set above, thus making this very vast industry more manageable.

Friday, October 25, 2019

What Good is Care Without Compassion? :: Medicine College Admissions Essays

What Good is Care Without Compassion? The AIDS hospice reeked from disease and neglect. On my first day there, after an hour of "training," I met Paul, a tall, emaciated, forty-year-old AIDS victim who was recovering from a stroke that had severely affected his speech. I took him to General Hospital for a long-overdue appointment. It had been weeks since he had been outside. After waiting for two and a half hours, he was called in and then needed to wait another two hours for his prescription. Hungry, I suggested we go and get some lunch. At first Paul resisted; he didn't want to accept the lunch offer. Estranged from his family and seemingly ignored by his friends, he wasn't used to anyone being kind to him - even though I was only talking about a Big Mac. When it arrived, Paul took his first bite. Suddenly, his face lit up with the biggest, most radiant smile. He was on top of the world because somebody bought him a hamburger. Amazing. So little bought so much. While elated that I had literally made Paul's day, the neg lect and emotional isolation from which he suffered disgusted me. This was a harsh side of medicine I had not seen before. Right then and there, I wondered, "Do I really want to go into medicine?" What had so upset me about my day with Paul? Before then nothing in my personal, academic, or volunteer experiences had shaken my single-minded commitment to medicine. Why was I so unprepared for what I saw? Was it the proximity of death, knowing Paul was terminal? No it couldn't have been. As a young boy in gutted Beirut I had experienced death time and time again. Was it the financial hardship of the hospice residents, the living from day to day? No, I dealt with that myself as a new immigrant and had even worked full-time during my first two years of college. Financial difficulty was no stranger to me. Neither financial distress nor the sight of death had deterred me. Before the day in the hospice, I only wanted to be a doctor. My interest in medicine had started out with an enjoyment of science. From general biology to advanced cellular/behavioral neuroscience, the study of the biological systems, especially the most complex of them all, the human body, has been a delightful journey with new discoveries in each new class.

Thursday, October 24, 2019

Year Stpauls College

Institutions and personal experience In this report I will discuss the Impacts of Institutions. Len this report I will refer to the book raw and Shawano redemption and a poem Power structures. Institutions have many power structures tort example An Institution does not Just have one set power structure with all the rest equal. A power structure Is a person of higher power. For example you're principal or the warden in jail. Students Raw by Scott Monk shows different levels of power structures in institutions. It shows the difference of a good power structure to help people.Tyson abuses his low phew kook raw shows that Tyson uses his size to taunt and bully the other kids on the farm. Tyson taunts Brett by calling him a pretty boy. Tyson thinks he has the power to do so. Shawano Redemption. The men are free. The power structures got them there. They learned from others mistakes and guidelines from the hierarchy. The men are free. The power structures got them there. They learned from others mistakes and guidelines from the hierarchy. Shawano by frank dartboard has a different power structure . He Jail warden is all about control discipline and underneath the Job as warden he is as irrupt as all the other convicts In the Jail. And was always being beaten up and never told any one until the higher power stepped in and stopped It. * The morning sun at the end * Driving into the sunset Rebellion and protest (response to institutionalizing) Rebellion and protest can be a response to institutionalizing. Institutionalizing is where the person in the institution becomes addicted to it and cannot live outside the Institution. Outside the Institution Is onto place for them, they have become institutionalized.Also a key part of Institutionalizing is because the institution revised safety, security and is a predictable place unlike the big wide world. These people that have become dependent on the institution cannot survive without the routine, strong boundary and decision making being made for them. Shawano In Shawano Redemption the character Brooks Heathen saw himself as someone, in prison he had a life there. He was being discharged and was not allowed to stay. Because of this he had to rebel. â€Å"This is the only way they'll let me star (Shawano tofu Redemption). Prison was what en knew and en was Witt his trends.Brooks rebels by trying to take a life to stay in prison. He had to rebel, he had to become institutionalized. He did not want to leave because this was his home for his whole life. Because of the institutionalizing when Brooks left prison he saw himself as a minority and did not have the respect and love he got in the prison. And an old man can't rebel or protest so he took his own life. Letters from an Institution By Michael Ryan Poem Letters from an institution by Michael Ryan â€Å"I'd like to push them each somewhere† the institution forces things upon the characters in the movie and the poem.He wants to rebel and push them away, they re hurting him. There is no starting again they are institutionalized. All they know is the institution. If they can't flee or rebel, they â€Å"start to want to crazy' they can't live without the rules forced upon them. Because they are so used to it they start to enjoy it, it becomes an addiction. As Red said in Shawano even now he has left the prison he still has to have to ask to pips. He has done it his whole life and can't stop now. Responsibilities of individuals within institutions The responsibilities of individuals within institutions is to fulfill the goal of institutions ideas.What we are looking at hear is the rehabilitation of individuals in institutions. Beret's self-image impacts his whole time at the farm. After the continuous pressure from his parent's and the police, Brett is lost and confused, he sees that he has no responsibilities and does not belong anywhere. Brett looked at his fists and they were swollen from too many fights, he shook his head. Brett realizes that it is his responsibility as an individual to change his life and do right. Before this point Brett does not want to be rehabilitated and does not see that he is responsible for his own actions.At the end of the book Brett see's that it is not the institutions responsibility to change him but that it is his and only he can change if he wants. â€Å"Only you can help yourself† (Raw). When he drives off into the morning sun he realizes the new day, a new beginning to be responsible and to take the consequences as he makes mistakes. Shawano Redemption. Unlike Brett in Raw, Andy Defense was innocent when he was put in Jail. He knew from the start of his two life sentences what he wanted and knew exactly how to get it. Even though he was doubted by Red when he bought his rock hammer â€Å"waste of money if you ask me†.Also the fact that Andy knew what he had to do to make his life easier. He went with the flow and knew what he had to do to escape. Brett f rom Raw did not know what he wanted and did not think it was his responsibility. Impact on self-image Your own self-image is how you see yourself. This can be particularly bad if your opinion of yourself is bad. But the opposite if it is good. It is how you see yourself through others eyes. For example how you think you look and if you think you're a DOD person or not. RAW Brett blames the world because he thinks everyone hates him.During the book Brett is pressured by obstacles along the way causing negative thoughts about himself and the world. â€Å"It's nard work UT I b it's honest money' (Raw) because Brett HTH KS the world hates him he automatically thinks that Josh is implying that he is a thief when he says this. Josh shows Bret how he sees himself as this person and how he automatically thinks everybody else sees him as this. This impacted Beret's self-image in a positive way. Letters from an Institution This poem reveals how the life has been sucked out the character. He has only one way of doing things, the institutional way.This way, in which people are trained and forced to do the one thing even if they don't want to. â€Å"l pretend a lighthouse with a little man inside†. The character in the poem imagines himself as a free person. He has to dream because he has no other way of doing things. He sees himself as a sailor who tells old stories of the sea. He can't be who he wants. The character from the poem is strapped to his bed tightly and is uncomfortable. He wants to be free but is bound by the beds and is incapable of being what he dreams about himself. He can only use his imagination now and it doesn't matter what everybody else sees him s.So he â€Å"starts to like the needles† and he â€Å"starts to want to crazy' (Letters from an Institution). After analyzing the texts Raw by Scott Monk, Shawano Redemption by Frank Dartboard and the Poem Letters from an Institution by Michael Ryan', I found that every person has a different personal experience in institutions. This report has confirmed my thesis that I believe that every person can and will have different experiences of institution to institution based on the approach they take to the institution. This is seen in Raw when Brett accepts responsibility and starts to improve his behavior and self-image.

Wednesday, October 23, 2019

Explore the behavioral and humanistic theory Essay

INTRODUCTION This project, emphasis is on the behavioral theory and humanistic theory. My research constructed chiefly on two behavioral theorists Burrhus Fredric Skinner and John Broadus Watson and two humanistic theorists Abraham Maslow and Carl Rogers. In behavioral theory, the founder of psychological behaviorism, John Watson believed that internal thinking process could not be observed; therefore, psychologists should not focus on it. An American psychologist, Burrhus Fredric Skinner social philosopher behaviorist, inventor, and author, developed the theory of Operant conditioning believed we learn new behavior through traditional or operant conditioning and all behavior is learnt from the environment. One of the early pioneers of humanistic psychology was Abraham Maslow; he established the hierarchy levels of needs and believed that by achieving the needs in the correct order would allow individuals to become self-actualized. However, Carl Rogers a psychologist and father of Client–centered theory felt that in addition to Maslow’s hierarchical needs, in order for someone to achieve self-actualization they need to be in a positive environment. Which would provide them with, approval, understanding and authenticity, and if one were deprive of such nourishment in an environment, healthy personalities and relationships would be unable to blossom. Humanistic Theory Emphasis of the humanistic perspective is on the self, which interprets into â€Å"you†, and â€Å"your† opinion of â€Å"your† experiences. This assessment claims that you are permitted to select your own performance, rather than responding to environmental stimuli and reinforcers. Such as matters dealing with self-esteem, self-fulfilment, and needs are vital, the chief focus is to enable personal development. There are two major theorists associated with this view Carl Rogers and Abraham Maslow. Carl Rogers feels that each individual functions from an exceptional frame of reference in terms of building self-regard or his or her self-concept. As we know, self-concept is one’s own belief about one’s self. Such beliefs stem, in part, from the perception of unconditional positive affection which occurs when individuals, (especially parents), exhibit unconditional love, and  conditional positive affection happens when that love appears only when cert ain conditions are met. Rogers’s theory states that psychologically healthy people enjoy life to the fullest; hence, they are seen as fully functioning individuals. Carl believed that, along with Maslow’s hierarchical needs a loving, respectable, and truthful environment has a big part to play in developing a person, and without such commodities in the environment; healthy personalities and relationships would not be able to grow. Nevertheless, Abraham Maslow developed his theory not by studying mentally ill patients, (which is where much psychological knowledge derived from), but by studying healthy, productive, creative individuals lives and careers. Maslow felt that individuals have definite needs that must be met in a hierarchical fashion, from the lowest to highest. These comprise f basic needs, safety needs, love and belonging needs, achievement needs, and ultimately, self-actualization, according to Maslow’s Hierarchy of Needs, the needs must be achieve in order. For example, one would be incapable of fulfilling their safety needs if their physiological needs are not met. This theory founded upon the knowledge that everyone has the prospective to contribute to the social order and be a respectable person if his or her needs are attained. Psychotherapy Humanistic psychology introduced in the 1950’s as a movement to bring psychology to an understanding of what it means to be a person. The theory took psychology beyond unconscious thoughts, beliefs or behavioral responses to stimuli, to a process of understanding free will, feelings, ethics and relationships with others. Humanistic psychotherapy was initially promoted as a â€Å"third force† in psychotherapy. Humanistic theory seems to provide both the therapist and client the opportunity to focus on what the client is doing right, as well as the challenges that he or she may face. Given the emphasis on emotional genuineness, humanistic psychotherapists place a great deal of importance on the therapist  ¬client relationship. One could argue that humanistic theory cannot be taken seriously because it is intent on blending the medical and scientific along with philosophy and subjectivity. Yet, if the APA affirms that, the theory’s focus is â€Å"on people’s capacity to make rational choices and develop to their maximum potential† (APA.org), it  is difficult to determine if the critics of the theory have a valid case. Nevrtheless, added methodologies also identify the significance on the therapist  ¬client relationship, viewing the relationship mainly as a means of providing the treatment. In humanistic therapy, the relationship is the treatment. The Major Concepts of Humanistic Theory Humanism came about as a reaction to the theories of psychoanalysis and behaviourism. Humanists felt that focusing on unconscious thoughts in psychoanalysis ignored the thoughts humans were having and the experiences they caused. Unlike behaviourists, humanists felt humans have more control over their responses than to simply be a puppet to conditioning. These new thinkers focused on what it was to be human and the entire spectrum of human feeling. Qualitative Research and Idiographic Approach †¢The humanists believed that statistics and numbers told very little about the human experience and were, therefore, irrelevant as research. The only thing that mattered was so-called qualitative research, such as case studies, unstructured interviews and diary accounts. This also outlines an idiographic approach, or studying individuals. Only by experiencing what it means to be human can the researcher truly understand what a person is going through. Humanists believed in studying individuals in-depth to understand the human condition. The Self and Congruence †¢Humanists believed that the ultimate aim of human beings was to achieve a state of congruence. This is when the actual self is the same as the ideal self. They believed in the constant pursuit of self-knowledge and self-improvement to achieve this state. All people are thought to have inherent worth merely by being human. A person’s actions may be positive or negative, but that does not affect his worth. Holism †¢The person in humanism is studied as a whole. She is not looked at in separate parts but is looked at as an entire unit. The theories that came before the humanists focused on the unconscious mind or observable behavior  rather than on how a person thinks and feels. This theory was groundbreaking for focusing on what it means to be human rather than the scientific, laboratory data that other theories produced. Hierarchy of Needs †¢Abraham Maslow was one of the pioneers of the humanist movement. He developed a pathway of needs that people must meet in order to achieve self-actualization or congruence. It starts off with the need for physical things, such as air, food and water. The pyramid moves on to the need for safety, love and belonging, self-esteem and then knowledge. It ends with the pursuit of aesthetics and then self-actualization. This is where a person achieves his entire potential. This is a point not many people ever reach. Free Will †¢People who believe in free will believe that humans have the ability to choose how to live their lives free of any external forces making them chose. Humanists believe that all people have this ability and can exercise it at any time. Instead of believing that things such as behavioral conditioning or animalistic drives determine our choices, humanists believe that we naturally want to choose the positive path and will do so freely Theoretical Concepts Underlying Humanistic Theory The motivation for the development of humanism was a reaction against the idea of the human as a machine, towards a holistic and inherently optimistic view of people. The humanistic or â€Å"third force† perspective is based on the belief that the sources of personal distress lie in the conscious mind and result from experience (George Boeree 1998b). Maslow developed a theory of personal motivation based on the idea of a hierarchy of needs (Noel Sheehy 2004 p163, George Boeree 1998a). At the top of this hierarchy Maslow believed was the possibility of self-actualisation, but he saw it as a rare achievement reached by only a very few people, since in his theory all lower-level needs had to be met before self-actualisation could take place. Maslow’s Hierarchy of Needs Rogers also believed in self-actualisation, but in contrast to Maslow, believed that it was a motivating force in all humans he saw babies as the  best examples of self-actualisation. This led to the core concept in humanistic theory the Actualising Tendency (Steve Vincent 1999). This is the tendency to thrive that is built-in to human beings. This tendency also implies that people are inherently good and healthy this is a given. The emphasis then in humanistic therapies is on the â€Å"potentiality model† of human development rather than the â€Å"deficiency model† of other therapies (Dave Mearns et al. 2000 p33). Rogers proposed that distress is a result of incongruence in the individual (George Boeree 1998b, Brian Thorne 2003 p31). The greater the incongruence, the greater the distress. Incongruity is the difference between the Real Self, which is the you that you can become as a result of self-actualisation, and the Ideal Self, which is the you created by external pressures such as society, family. Thus incongruence is like the tension in an elastic band attaching the two selves the greater the separation the greater the tension. A person has a basic need for Positive Regard. However, in society this is made conditional there are social attitudes that say you are only worthy if you conform. These Conditions of Worth combine with the in-built need for positive regard to create Conditional Positive Regard and this shapes the Ideal Self as something other than the Real Self conditions of worth push the ideal self away from the real self and generate incongruence. In time this force becomes internalised as Conditional Positive Self-Regard so the person generates their own incongruence. The aim of therapy is to achieve Congruence the situation where Real Self and Ideal Self match or at least decrease incongruence and therefore distress (Carl R. Rogers 1961 p279). This is achieved by building an unconditional sense of self-worth which then gets internalised as Unconditional Positive Self-Regard. In the therapeutic relationship, counsellor and client form a personal relationship rather than a power-based professional one and it is the quality of this relationship that is key to success. It is Rogers’ claim that there are just three Core Conditions which a therapist must achieve for therapy to be effective (Carl R. Rogers et al. 1967 p89). The first is that the counsellor must be Congruent that is, without a front or professional mask in the therapeutic relationship and that the counsellor must share this congruence with the client. Secondly, the counsellor must be Empathic towards the client, that is they experience the client’s internal world and can sh are this with the  client, but without losing the separation between the counsellor’s world and the client’s. Finally, the counsellor’s view of the client must be one of Unconditional Positive Regard, one of accepting and prizing the client as a whole, without reservations or judgements. There are other forms of humanistic therapy than the Rogerian person-centred approach. Probably the best known is Gestalt therapy, founded by Fritz Perls (Gary Yontef 1993, Frederick S. Perls 1957). This has much in common with Rogers’ theories in that it focuses on process rather than content, in which counsellor and client share their perception, with the intention of allowing the client to become aware of their internal process, how they are doing it and how they can change it. There is a strong emphasis on acceptance and self-valuing. One aspect of Gestalt theory that is not present in Rogerian theory is the idea of Unfinished Situations. The idea is that a person’s natural state is one of homeostasis. However, whenever something, such as an upsetting situation, happens to the person, that disturbs the balance. The normal outcome is that the person responds in such a way as to restore the balance or a different balance that accommodates a change. However, if the nat ural response is interrupted, for example by social pressures not to respond, the person stays out of balance. This is an unfinished situation and Gestalt therapy aims to finish this situation and restore balance again. Critically Examine the Humanistic Theory The humanistic theory has profoundly affected our society. It provided much of the impetus for a broad social movement of the 1960s and 1970s in which many people searched inward to find direction and meaning to their lives. It renewed the age-old debate about free will and determinism and focused attention on the need to understand the subjective or conscious experiences of individuals (Bargh & Chartrand, 1999). Rogers’s method of therapy, client-centered therapy, remains highly influential. And perhaps most important of all, humanistic theorists helped restore to psychology the concept of self that center of our conscious experience of being in the world. Yet the very strength of the humanistic viewpoint, its focus on conscious experience, is also its greatest weakness when approached as a scientific endeavor. Ultimately your conscious experience is known or knowable only to an audience of one you. Yet how can humanistic  psychologists ever be certain that they are measuri ng with any precision the private, subjective experience of another person? Humanistic psychologists might answer that we should do our best to study conscious experience scientifically, for to do less is to ignore the very subject matter human experience we endeavor to know. Indeed, they have been joined by cognitive psychologists in developing methods to study conscious experience, including rating scales and thought diaries that allow people to make public their private experiences to report their thoughts, feelings, and attitudes in systematic ways that can be measured reliably. Though verbal or written statements of private experiences are a step removed from consciousness itself, they provide a means that scientists can use to study people’s subjective experiences. Critics also contend that the humanistic approach’s emphasis on self fulfillment may lead some people to become self-indulgent and so absorbed with themselves that they develop a lack of concern for others. Even the concept of self-actualization poses challenges. For one thing, humanistic psychologists consider self-actualization to be a drive that motivates behavior toward higher purposes. Yet how do we know that this drive exists? If self-actualization means different thin gs to different people one person may become self-actualized by pursuing an interest in botany, another by becoming a skilled artisan how can we ever measure self-actualization in a standardized way? To this, humanistic psychologists might respond that because people are unique, we should not expect to apply the same standard to different people. Humanistic Theory Usefulness to Nursing Practice Nurses provide individual care recognizing the holistic needs of the patient. Nurses seek to understand the health needs of the people they work with but also to change their behaviours, thoughts and feelings to enhance the well-being of the person, not only at present moment but also for the future. At times nurses need to provide very basic care for the people they work with but they are always looking to develop the person’s ability to be more independent in any area of their life. Nurses can use psychological research and theories to enhance their nursing practice, and most nursing practice has a foundation in psychology, sociology or biology. Nursing now  has developed its own unique body of knowledge but other sciences can still enhance nurses’ understanding and practice. Applying Theories to Healthcare Practice allows growth in a positive way for both the client and the nurse. Spontaneity, the importance of emotions and feelings, the right of individuals to make their own choices, and human creativity are the cornerstones of a humanistic approach to learning (Rogers, 1994; Snowman & Biehler, 2006). The major contribution that Rogers added to nursing practice is the understandings that each client is a unique individual, so, person-centered approach is practice in nursing. Humanistic theory is especially compatible with nursing’s focus on caring and patient centeredness an orientation that is increasingly challenged by the emphasis in medicine and health care on science, technology, cost efficiency, for profit medicine, bureaucratic organization, and time pressures. Like the psychodynamic theory, the humanistic perspective is largely a motivational theory. From a humanistic perspective, motivation is derived from each person’s needs, sub jective feelings about the self, and the desire to grow. A positive self-concept, and open situations in which people respect individuality and promote freedom of choice. Maslow (1954, 1987), best known for identifying the hierarchy of needs which he says plays an important role in human motivation and nursing care. At the bottom of the hierarchy are physiological needs (food, warmth, sleep); then come safety needs; then the need for belonging and love; followed by self-esteem. At the top of the hierarchy are self-actualization needs (maximizing one’s potential). Additional considerations include cognitive needs (to know and understand) and, for some individuals, aesthetic needs (the desire for beauty). An assumption is that basic-level needs must be met before individuals can be concerned with learning and self actualizing. Thus, clients who are hungry, tired, and in pain will be motivated to get these biological needs met before being interested in learning about their medications, rules for self care, and health education. Beside s personal needs, humanists contend that self-concept and self-esteem are necessary considerations in any situation. The therapist Carl Rogers (1961, 1994) argued that what people want is unconditional positive self regard (the feeling of being loved without strings attached). It is essential that those in positions of authority  convey a fundamental respect for the people with whom they work. If a health professional is prejudiced against patients, then little will be healing or therapeutic in her relationship with them until she is genuinely able to feel respect for the patient as an individual. Rather than acting as an authority, say humanists, the role of any educator or leader is to be a facilitator (Rogers, 1994). Listening rather than talking is the skill needed. Because the uniqueness of the individual is fundamental to the humanistic perspective much of the learning experience requires a direct relationship. Safe clinical environments, where humanistic principles can be taught through caring, role modeling, small group discussion, case discussions, attention to self-awareness and feelings, role playing. Humanistic psychology contends that feeling. Humanistic principles have been a cornerstone of self-help groups, wellness programs, and palliative care. Humanistic theory has also been found to be well suited to working with children and young patients undergoing separation anxiety due to illness, surgery, and recovery (Holyoake,1998) and for working in the areas of mental health and palliative care (Barnard, Hollingum, & Hartfiel, 2006). Similar to psychodynamic theory, a principal emphasis is on the healing nature of the therapeutic relationship (Pearson, 2006) and the need for nursing students and health professionals to grow emotionally from their healthcare experiences (Block & Billings, 1998). Principles Derived From Humanistic Theory t o Improve Assess and Plan Care for Mentally Ill Client. Sometimes people understand psychosis or schizophrenia to be unrelenting, even with the intervention of psychotherapy. It is contended herein that therapy, and humanistic therapy in particular, can be helpful to the psychotic individual, but, perhaps, the therapist may have difficulty understanding how this approach can be applied to the problems of psychosis. Although it is a prevalent opinion in our society that schizophrenics are not responsive to psychotherapy, it is asserted herein that any therapist can relate in a psychotic individual, and, if therapy is unsuccessful, this  failure may stem from the therapist’s qualities instead of those of the psychotic individual. Carl Rogers created a theory and therapy indicated by the terms â€Å"umanistic theory† and â€Å"person-centered therapy†. This theoretical perspective postulates many important ideas, and several of these ideas are pertinent to this discussion. The first of these is the idea of â€Å"condi tions of worth†, and the idea of â€Å"the actualizing tendency.† Rogers asserts that our society applies to us â€Å"conditions of worth†. This means that we must behave in certain ways in order to receive rewards, and receipt of these rewards imply that we are worthy if we behave in ways that are acceptable. As an example, in our society, we are rewarded with money when we do work that is represented by employment. In terms of the life of a schizophrenic, these conditions of worth are that from which stigmatization proceeds. The psychotic individuals in our society, without intentionality, do not behave in ways that produce rewards. Perhaps some people believe that schizophrenics are parasites in relation to our society. This estimation of the worth of these individuals serves only to compound their suffering. The mentally ill and psychotic individuals, in particular, are destitute in social, personal and financial spheres. Carl Roger’s disapproved of conditions of worth, and, in fact, he believed that human beings and other organisms strive to fulfill their potential. This striving represents what Roger’ s termed â€Å"the actualizing tendency† and the â€Å"force of life.† This growth enhancing aspect of life motivates all life forms to develop fully their own potential. Rogers believed that mental illness reflects distortions of the actualizing tendency, based upon faulty conditions of worth. It is clear that psychotic people deal with negatively skewed conditions of worth. It is an evident reality that the mentally ill could more successfully exist in the world if stigmas were not applied to them. The mentally ill engage in self-denigration and self-laceration that culminate in the destruction of selfhood. This psychological violence toward the mentally ill is supported by non-mentally ill others. The type of self-abuse by psychotic individuals would certainly abate if the normative dismissal of the mentally ill as worthless is not perpetuated. In spite of a prevalent view that psychotic individuals are unsuccessful in the context of psychotherapy, Roger’s theory and therapy of compassion cannot be assumed to be unhelpful to the mentally ill. The key components of Rogers’ approach to  psychotherapy include unconditional positive regard, accurate empathy and genuineness. Unconditional positive regard, accurate empathy and genuineness are considered to be qualities of the therapist enacted in relation to the client in terms of humanistic therapy. These qualities are essential to the process of humanistic therapy. In terms of these qualities, unconditional positive regard is a view of a person or client that is accepting and warm, no matter what that person in therapy reveals in terms of his or her emotional problems or experiences. This means that an individual in the context of humanistic psychotherapy, or in therapy with a humanistic psychologist or therapist, should expect the therapist to be accepting of whatever that individual reveals to the therapist. In this context, the therapist will be accepting and understanding regardless of what one tells the therapist. Accurate empathy is represented as understanding a client from that person’s own perspective. This means that the humanistic psychologist or therapist will be able to perceive you as you perceive yourself, and that he will feel sympathy for you on the basis of the knowledge of your reality. He will know you in terms of knowing your thoughts and feelings to ward yourself, and he will feel empathy and compassion for you based on that fact. . As another quality enacted by the humanistic therapist, genuineness is truthfulness in one’s presentation toward the client; it is integrity or a self-representation that is real. To be genuine with a client reflects qualities in a therapist that entail more than simply being a therapist. It has to do with being an authentic person with one’s client. Carl Rogers believed that, as a therapist, one could be authentic and deliberate simultaneously. This means that the therapist can be a â€Å"real† person, even while he is intentionally saying and doing what is required to help you. The goal of therapy from the humanistic orientation is to allow the client to achieve congruence in term of his real self and his ideal self. This means that what a person is and what he wants to be should become the same as therapy progresses. Self-esteem that is achieved in therapy will allow the client to elevate his sense of what he is, and self-esteem will also lessen his need to be better than what he is. Essentially, as the real self is more accepted by the client, and his raised self-esteem will allow him to be less than some kind of â€Å"ideal† self that he feels he is compelled to be. It is the qualities of unconditional positive  regard, accurate empathy and genuineness in the humanistic therapist that allow the therapist to assist the client in cultivating congruence between the real self and the ideal self from that cli ent’s perspective. What the schizophrenic experiences can be confusing. It is clear that most therapists, psychiatrists and clinicians cannot understand the perspectives of the chronically mentally ill. Perhaps if they could understand what it is to feel oneself to be in a solitary prison of one’s skin and a visceral isolation within one’s mind, with hallucinations clamoring, then the clinicians who treat mental illness would be able to better empathize with the mentally ill. The problem with clinicians’ empathy for the mentally ill is that the views of mentally ill people are remote and unthinkable to them. Perhaps the solitariness within the minds of schizophrenics is the most painful aspect of being schizophrenics, even while auditory hallucinations can form what seems to be a mental populace. Based upon standards that make them feel inadequate, the mentally ill respond to stigma by internalizing it. If the mentally ill person can achieve the goal of congruence between the real self and the ideal self, their expectations regarding who â€Å"they should be† may be reconciled with an acceptance of â€Å"who they are†. As they lower their high standards regarding who they should be, their acceptance of their real selves may follow naturally. Carl Rogers said, â€Å"As I accept myself as I am, only then can I change.† In humanistic therapy, the therapist can help even a schizophrenic accept who they are by reflecting acceptance of the psychotic individual. This may culminate in curativeness, although perhaps not a complete cure. However, when the schizophrenic becomes more able to accept who they are, they can then change. Social acceptance is crucial for coping with schizophrenia, and social acceptance leads to self-acceptance by the schizophrenic. The accepting therapist can be a key component in reducing the negative consequences of stigma as it has affected the mental ill patient client. This, then, relates to conditions of worth and the actualizing tendency. â€Å"Conditions of worth† affect the mentally ill more severely than other people. Simple acceptance and empathy by a clinician may be curative to some extent, even for the chronically mentally ill. If the schizophrenic individual is released from conditions of worth that are entailed by stigmatization, then perhaps the actualizing tendency would assert itself in them in a positive way, lacking distortion. In the tradition of person-centered therapy, the client is allowed to lead the conversation or the dialogue of the therapy sessions. This is ideal for the psychotic individual, provided he believes he is being heard by his therapist. Clearly, the therapist’s mind will have to stretch as they seek to understand the client’s subjective perspective. In terms of humanistic therapy, this theory would seem to apply to all individuals, as it is based upon the psychology of all human beings, each uniquely able to benefit from this approach by through the growth potential that is inherent in them. In terms of the amelioration of psychosis by means of this therapy, Rogers offers hope. Behavioral Treatment Modalities that Evolved from Humanistic Theory Treatment modalities can be simply defined as methods of treatment. These are ways in which a doctor or an allied health professional would go about treating a condition. The major behavioral treatments in Humanistic Theory are: Client-Centered Therapy Carl Rogers and his client-centered therapy provide a clear example of the humanistic focus on the therapeutic relationship. Rogers wrote extensively about the process of fostering a warm and genuine relationship between therapist and client. He particularly noted the importance of empathy, or emotional understanding. Empathy involves putting yourself in someone else’s shoes and conveying your understanding of that person’s feelings and perspectives. The client-centered therapist does not act as an â€Å"expert† who knows more about the client than the client knows about himself or herself. Rather, the therapeutic goal is to share honestly in another human’s experience. Rogers encouraged self-disclosure on the part of the therapist, intentionally revealing aspects of the therapist’s own, similar feelings and experiences as a way of helping the client. Rogers also felt that client-centered therapists must be able to demonstrate unconditional positive regard for their clients. Unconditional positive regard involves valuing clients for who they are and refraining from judging them. Because of this basic respect for the client’s humanity, client-centered therapists  avoid directing the therapeutic process. According to Rogers, if clients are successful in experiencing and accepting themselves, they will achieve their own resolution to their difficulties. Thus client-centered therapy is nondirective. Gestalt therapy Gestalt therapy is a humanistic form of treatment developed by Perls. Perls viewed life as a series of figure-ground relationships. For example a picture is hanging on a wall. The picture is a figure and the wall is the back ground. For a healthy person current needs can be perceived clearly in that person’s life, just as figure can be perceived against a distinct ground (background).when current needs are satisfied, they fade into the ground and are replaced by new needs, which stand out in their turn and are equally recognizable. Perls believed that mental disorders represent disruptions in these figure-ground relationships. People who are unaware of their needs or unwilling to accept or express them are avoiding their real inner selves. They lack self awareness and self acceptance, they fear judgment of others. The technique of role playing that is to act out various roles assigned by the therapist. Therapies Identified in Humanistic Theory and their Therapeutic Benefits to the Client. The Benefits of Humanistic Therapy Applying Theories to Healthcare Practice allows growth in a positive way for both the client and the nurse. Spontaneity, the importance of emotions and feelings, the right of individuals to make their own choices, and human creativity are the cornerstones of a humanistic approach to learning (Rogers, 1994; Snowman & Biehler, 2006). During humanistic therapy sessions, patients are treated in a manner that emphasizes their innate goodness and potential. The humanistic therapist is encouraged to act in a manner consistent with the themes of unconditional positive regard, empathy, genuineness, and congruence. In an article on the website of the Association for Humanistic Psychology, humanistic psychologist Stan Charnofsky described the benefits of humanistic therapy in this manner: †¢Ã¢â‚¬Å"Humanistic therapy has  a crucial opportunity to lead our troubled culture back to its own healthy path. More than any other therapy, Humanistic-Existential therapy models democracy. It imposes upon the client least of all. Freedom to choose is maximized. We validate our clients’ human potential. Carl Rogers proposed that therapy could be simpler, warmer and more optimistic than that carried out by behavioral or psychodynamic psychologists. According to Carl Rogers he suggested that clients would be better helped if they were encouraged to focus on their current subjective understanding rather than on some unconscious motive or someone else’s interpretation of the situation. Rogers strongly believed that in order for a client’s condition to improve therapists should be warm, genuine and understanding. The starting point of the Rogerian approach to counseling and psychotherapy is best stated by Rogers (1986) himself. â€Å"It is that the individual has within himself or herself vast resources for self-understanding, for altering his or her self-concept, attitudes and self-directed behavior – and that these resources can be tapped if only a definable climate of facilitative psychological attitudes can be provided.† Rogers rejected the deterministic n ature of both psychoanalysis and behaviorism and maintained that we behave as we do because of the way we perceive our situation. â€Å"As no one else can know how we perceive, we are the best experts on ourselves.† (Gross, 1992) Believing strongly that theory should come out of practice, Rogers developed his theory based on his work with emotionally troubled people and claimed that we have a remarkable capacity for self-healing and personal growth leading towards self-actualization. He placed emphasis on the person’s current perception and how we live in the here-and-now. Theory is the notion of self or self-concept. This is defined as â€Å"the organized, consistent set of perceptions and beliefs about oneself†. It consists of all the ideas and values that characterize ‘I’ and ‘me’ and includes perception and valuing of ‘what I am’ and ‘what I can do’. Consequently, the self concept is a central component of our total experience and influences both our perception of the world and perception of oneself. For instance, a woman who perceives herself as strong may well behave with confidence and come to see her actions as actions performed by someone who is confident. The self-concept  does not necessarily always fit with reality, though, and the way we see ourselves may differ greatly from how others see us. For example, a person might be very interesting to others and yet consider himself to be boring. He judges and evaluates this image he has of himself as a bore and this valuing will be reflected in his self-esteem. The confident woman may have a high self-esteem and the man who sees himself as a bore may have a low self-esteem, presuming that strength/confidence are highly valued and that being boring is not. Person Centered Therapy Personal Centered Therapy or client centered therapy. The Rogerian client-centered approach puts emphasis on the person coming to form an appropriate understanding of their world and themselves. A person enters person centered therapy in a state of incongruence. It is the role of the therapists to reverse this situation. Rogers (1959) called his therapeutic approach client-centered or person-centered therapy because of the focus on the person’s subjective view of the world. Rogers regarded every one as a â€Å"potentially competent individual† who could benefit greatly from his form of therapy. The purpose of Roger’s humanistic therapy is to increase a person’s feelings of self-worth, reduce the level of incongruence between the ideal and actual self, and help a person become more of a fully functioning person. Client-centered therapy operates according to three basic principles that reflect the attitude of the therapist to the client: 1. The therapist is congruent with the client. 2. The therapist provides the client with unconditional positive regard. 3. The therapist shows empathetic understanding to the client. Congruence in Counseling  Congruence is also called genuineness. Congruence is the most important attribute in counseling, according to Rogers. This means that, unlike the psychodynamic therapist who generally maintains a ‘blank screen’ and reveals little of their own personality in therapy, the Rogerian is keen to allow the client to experience them as they really are. The therapist does not have a faà §ade (like psychoanalysis), that is, the therapist’s internal and external experiences are one in the same. In short, the therapist is authentic. Unconditional Positive Regard The next Rogerian core condition is unconditional positive regard. Rogers believed that for people to grow and fulfill their potential it is important that they are valued as themselves. This refers to the therapist’s deep and genuine caring for the client. The therapist may not approve of some of the client’s actions but the therapist does approve of the client. In short, the therapist needs an attitude of â€Å"I’ll accept you as you are.† The person-centered counselor is thus careful to always maintain a positive attitude to the client, even when disgusted by the client’s actions. Empathy is the ability to understand what the client is feeling. This refers to the therapist’s ability to understand sensitively and accurately [but not sympathetically] the client’s experience and feelings in the here-and-now. An important part of the task of the person-centered counselor is to follow precisely what the client is feeling and to communica te to them that the therapist understands what they are feeling. In the words of Rogers (1975), accurate empathic understanding is as follows: â€Å"If I am truly open to the way life is experienced by another person†¦if I can take his or her world into mine, then I risk seeing life in his or her way†¦and of being changed myself, and we all resist change. Since we all resist change, we tend to view the other person’s world only in our terms, not in his or hers. Then we analyze and evaluate it. We do not understand their world. But, when the therapist does understand how it truly feels to be in another person’s world, without wanting or trying to analyze or judge it, then the therapist and the client can truly blossom and grow in that climate.† Because the person-centered counselor places so much emphasis on genuineness and on being led by the client, they do not place the same emphasis on boundaries of time and technique as would a psychodynamic therapist. If they judged it appropriate, a person-centered counselor might diverge considerably from orthodox counseling techniques. As Mearns and Thorne (1988) point out, we cannot understand person-centered counseling by its techniques alone. The person-centered counselor has a very positive and optimistic view of human nature. The philosophy that people are essentially good, and that ultimately the individual knows what is right for them, is the essential ingredient of successful person centered therapy as â€Å"all about loving†.