The Job Of A Market Manager - 1192 Words

In technical marketing, you must have the proper technical knowledge of the functioning of the product which is to be advertised. The job of a market manager involves various traits and he has to perform the below listed functions: †¢ The contacts to be made and the contracts are to be negotiated. †¢ Proper knowledge of the mass media communication. †¢ Proper knowledge of the products to be advertised of marketed. †¢ He should have the capability of making research plans for the advertising campaigns. †¢ Innovative ideas should be proposed so as to make the campaign more attractive. †¢ Must be having good knowledge of mass media of communication and high decision making ability to choose for the best alternative. †¢ To look for more creative†¦show more content†¦3. Presentation: This is the most effective step for a manager and client’s interaction. As this is the step in which the 75 % of clients decide whether to purchase the product or not. In this step, the role of the manager is to give a detailed presentation of the product and should include every minute detail of the product in the presentation. 4. Convincing: This step is the one which actually shows the skills of the marketing manager. In this step, if the customer is in a confused state of mind as to purchase it or not the marketing manager should make his mentality very clear about the decision and that to in a positive way. This step is the one in which the skills of the marketing manager are being tested. 5. Negotiating: This is the step in which the state of mind of the customer is very much clear about purchasing of a product, but the main step of deciding the cost of the product. Operant conditioning is the best and suitable for judging a thing is by looking at his behavior and judging it by its consequences. In the marketing job, the operant conditioning is very much important. It is necessary for a person to look into the whole operation effectively and efficiently, for the whole process and then judging his work by the operant conditioning. The next point is the observational learning. This is again a very beneficial aspect of learning in the marketing job. The person in the marketing line learns from his mistakes. The more he